Required Resources

Read/review the following resources for this activity:

• Textbook: Chapters 11 and 12
• Lesson
• Minimum of 1 scholarly source

Instructions

In this assignment, you will evaluate the marketing mix of a company of your choice.

Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.

Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:

• Product strategy
• Pricing strategy
• Place (distribution) strategy
• Promotion strategy

Writing Requirements (APA format)

• Length: 2 – 3 pages (not including title page or references page)
• 1-inch margins
• Double spaced
• 12-point Times New Roman font
• Title page
• References page (minimum of 1 scholarly source)

SOLUTION  

Marketing Mix Evaluation

Competition is a substantive issue in a business where different companies strive to gain a competitive advantage over their competitors. The most critical strategy in meeting the competitive needs of the company is developing a comprehensive marketing mix. A marketing mix is a tool to determine the best way to market a product or service. The mix includes the three Ps of marketing: place, product, place and promotion. This paper interrogates the implementation of the marketing mix by the Coca-Cola Company to market their products which primarily include the sale of beverages (Dörnyei, 2020). The company has developed an extensive portfolio with over five hundred beverage products in its portfolio. ……please click the icon below to purchase full solution at $10